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by Rob Abel, Founder and President

Where do we draw the line between the market and the academy? Should the academy even care about the market? In this
article Rob Abel introduces A-HEC, The Alliance for Higher Education Competitiveness, a collaborative created to understand
these issues and provide insight to higher education practitioners and leaders. The article describes for whom A-HEC designed
and the unique focus on alignment, programs of study, and balanced accountability measures.
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About A-HEC
A-HEC is the first and only non-profit collaborative formed to help higher education practitioners understand and
respond to competitiveness issues. With its unique focus on the common denominators of Institutional Performance and
Programs of Study and their impact on institution and students alike, participation in A-HEC is meaningful to anyone involved
in the leadership of a higher education institution or the development, delivery, or marketing of academic programs.
Besides
In-Depth analysis and research of competitiveness issues, A-HEC provides Institutional Alignment, Measurement, and Program
Evaluation tools to help practitioners and leaders ask the right questions and make the right choices. A-HEC also recognizes
and promotes recognition of highly innovative higher education programs and practices.
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