Alliance for Higher Education Competitiveness
Shakespeare, Einstein, . . .
Home
About A-HEC
A-HEC In-Depth
Membership
A-HEC Dimensions
E-Learning Study
Sponsor A-HEC
Links
Inquire
Must Read Books

Shakespeare, Einstein and the Bottom Line


Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education

by David L. Kirp

Shakespeare,

                                    Einstein, and the Bottom Line: The Marketing of Higher Education
Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education



A-HEC Feature Articles:

An A-HEC Leadership Interview with Arthur Lendo, President of private Peirce College which has undergone a transformation, not driven by fads, but by its 150 year mission.

An A-HEC Leadership interview with Michael Goldstein, the leading expert on public/private partnerships in higher education and attorney with Washington DC law firm Dow, Lohnes, and Albertson

Using specific institutional examples David Kirp raises many of the most interesting issues that higher educational leaders are grappling with.

The stories and issues cross the entire spectrum of institutions from University of Michigan to New York Law School to DeVry Institute. The issues touched upon include centralized versus decentralized management, rebranding, distance education, corporate partnerships, and positioning of public, private, and for-profit schools in providing IT education and training.

The book has a somewhat skeptical tone in terms of the effects of the market on higher education. But, in the end analysis I found that it presented a balanced view by highlighting that market forces present leaders with the opportunity to define what their institution is and should be. There are many insightful historical references throughout that show that some key issues have been in debate for centuries.

This book is a must read for those trying to get some perspective and ideas on what market forces mean in higher education today.

 


Copyright 2004-7 Alliance for Higher Education Competitiveness All Rights Reserved